There are numerous FUT Coins synergies between both of these game producers. Glu Mobile's staff, headed by former Electronics veteran Nick Earl, has shown very adept at producing, testing, and launching titles across various genres, such as role-playing, sports, and lifestyle titles.
EA's specialty is designing sports matches under its EA Sports label, however, Glu Mobile has also shown it can consistently develop a mobile sports business. Tap Sports Baseball has been a hit for the company, growing from about $4 million of bookings in 2014 to over $90 million in 2019. The teams at EA Sports and Glu Sports can clearly share thoughts to make even better at what they already do so well.
A deep freezer of new games.The development pipeline at Glu Mobile looks very promising. It has new titles set to start soon, including Tap Sports Fishing, Deer Hunter World, along with an updated version of Harness Sports Baseball for its 2021 season. EA intends to bring Tap Baseball to fresh nations with its own licensing expertise from EA Sports.There can also be Table & Taste, a new lifestyle sport, along with a selection of hyper-casual games launching from Glu's Crowdstar studio.
What is more, Glu Mobile can bring new ideas to EA about ways to monetize certain names. The business reported seeing favorable early results from this initiative around the last earnings call.
Growth at a fair price.It's always worth checking the price a business is paying when it announces a significant acquisition. Across three popular valuation metrics, Glu Mobile seems like a fantastic value in the movie game industry.EA is spending $12.50 a share in money to buy FIFA Mobile Coins, which places the latter's price-to-free money flow multiple at 47.
