We’ve covered who needs who more here, but it’s worth repeating that due to FUT 23 Coins the popularity of its soccer game, most fans under the age of 40 probably associate “FIFA” with the video game and not the federation that puts together the World Cup and Club World Cup. While neither EA nor FIFA have the most glowing reputations, EA has never been accused of some of the most serious accusations that have been levied against FIFA through the years (of which there are many).
Seen largely as a corrupt body only interested in deepening their pockets and influence, FIFA can only been seen as the loser in this battle as sales of EA’s next title likely won’t drop due to losing the FIFA brand. The optimists might even say that EA gains more because the money it is pocketing by not re-upping the license could be put back into the game for the betterment of fans.
While it’s highly unlikely that EA will dump the full amount ($250 million) into the next title, there is a possibility that extra funds could lead to such innovations as full cross-play and perhaps even an online career mode, something that neither Konami nor EA has been able to pull off as of yet.
Not much should change for EA as it relates to its soccer title. While the FIFA name and license does allow for the incorporation of the aforementioned World Cup and Club World Cup, there is little else that comes with license, certainly not enough to justify the $250 million price. Licenses, besides FIFPRO (which grants the use of buying FIFA 23 Coins players and their likenesses), are independently negotiated with the respective domestic leagues and UEFA — all requiring separate contracts. Licenses such as the English Premier League and UEFA Champions League will still be present and available for use both on and offline: