NBA 2K has evolved from an ordinary product that was marketed as 2K23 MT a novelty within the world of gaming. It's now an iconic moment in pop culture and its cross-section of music, pop culture fashion, sneakers, and, of obviously, basketball has taken the franchise to heights that is unmatched by any other sport. The most recent edition of the game, NBA 2K23, the game made history after announcing J. Cole as the first rapper to be featured on the front cover NBA 2K with the Dreamer Edition. While it's no surprise that 2K revealed a cover such as this especially so late in the game's release, the prevailing trend of the game's design probably implied that this might happen some day. Even so, this wasn't even 2K's idea, it came from J. Cole's.
"Three and a quarter years in the past, when he dropped a shot at one of the break times during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love being on MyCareer and help you think of the possibilities around that"" Ronnie 2K tells Complex. "I worked with the team to bring this concept to life , and it was appropriate to work with the man. The moment we released that tease, everybody thought it was going become another NBA player...it allows us to live in culture, fashion and music which 2K has been able to enjoy at the moment."
The J. Cole cover is one of four different covers that are included in the new edition of 2K The other covers include Michael Jordan, Devin Booker, and a duo of Sue Bird and Diana Taurasi. NBA 2K23 discussions have been all over social media of late with the NBA ratings dropping this week. Kevin Durant even took at humorous remark when his 2K rating was released.On the week of the game's debut, we spoke to Ronnie Singh aka Ronnie 2K on the reason for putting MJ onto the covers of the game instead of LeBron as well as the reasons why Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and more.
As a person who is part of the process, what is the most important thing that you're thrilled about for NBA 2K23?Well, being able to put Jordan to the fore is always an amazing experience and also working alongside him, and the announcement that is a testament to our game: the best of all time. It speaks volumes about what we're trying to Buy NBA 2K23 MT accomplish from a marketing point of view but also about how the game's impact will be.