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Tencent Video And Microvision Merged
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Content integration has been realized on the two major apps. In the updated version of Tencent Video on August 21 last year, a short video interface similar to Microvision appeared in the second column of the homepage for the first time, and it has now been transferred to the "discovery" page of the secondary interface. In addition to the short video information flow interface in the first column of Microvision a large number of Tencent Video's drama and variety content have been added to the remaining pages, such as Tencent Video's clone trumpet.
At the same time, it has been revealed that Microvision will introduce a new function of "vertical screen and horizontal screen switching" in the recent version update, allowing users to more easily switch between long and short videos through horizontal and vertical screens. This is interpreted by industry insiders as microvision. The adjustments made to present long video content are even greater. If there is a conflict between the two App operations, the Microvision App is most likely to be the one on the margin.
After the merger, with Tencent Microvision’s short video content supply, Tencent Video can move faster to an integrated video platform, give full play to its integrated video platform advantages, have the opportunity to attract more WeTV VIP Top Up users and television creators, and become the biggest winner among the three major video platforms. "In the future, for IP development, long, medium and short content can be done, and the space for content to play will be greater," said a Tencent Video employee.
The second is the complementarity at the technical level. "At the product level, we have a lot of internal complaints about Tencent Video," a resigned senior Tencent Video employee told Shenzhen Ran. According to her observations, the outside world only noticed the content of Tencent Video, but ignored that this is actually a product capability. There are already some traditional products that cannot keep up. "For example, search results are inaccurate, personalized recommendation efficiency is low, and product innovation is lagging. Iqiyi makes bubbles. Here I will do a doki. I have been imitating, and the imitation speed is also relatively high. Slow, compared with Douyin, Kuaishou, and Station B, it is even slower."
What Microvision can provide for Tencent Video is more importantly technical support.
From the data point of view, I have to admit that Microvision is struggling to block Douyin Kuaishou. In the "QuestMobile 2020 China Mobile Internet Annual Report", the top 5 apps with user scale are Douyin, Kuaishou, Kuaishou Speed Edition, Watermelon Video, and Douyin Speed Edition, and there is no place for Microvision. However, Microvision has accumulated a certain technical foundation in the process of catching up. A person related to Tencent PCG products told Shenzhen Burn, "The general consensus of our other teams on the Microvision team is that Douyin has done too well, and Microvision has affirmed their level. Yes, it’s just that it’s very difficult to comeback."
A technician related to Tencent's algorithm position also revealed to Shenzhen Burn that Tencent and Bytedance "there is a gap in algorithm, but it is not so big now. At most, the gap in resource consumption is not a gap in effectiveness." Throughout the development history of Microvision, it only took half a year from the start to 4 million daily activities. In his opinion, the late entry of Microvision is not lost in the recommendation algorithm, but in product design and positioning.
After the merger, Microvision's accumulated product and algorithm capabilities in the short video field can just be used for Tencent Video. Lin Songtao, the person in charge of Microvision, is responsible for products and technology after the merger is an example.
Tencent Video, the app that carries Tencent's video business ambitions, has undergone considerable changes in the near future. So, buy WeTV VIP Account will be a good choice.